Culinary Institute of America Comes to Plaquemines Parish
June 27, 2012 – Earlier this month, the Culinary Institute of America sent six of its faculty and students to catch fish off the coast of Plaquemines Parish. They got to experience firsthand the purity and taste of the region’s best seafood.
The team of four chefs and two culinary arts students from the CIA’s Hyde Park, New York campus toured the Parish and sampled shrimp, crab, oyster, tuna, and snapper straight from the water. The two-day tour culminated in “A Celebration of America’s Best Seafood,” a four-course dinner at the historic Woodland Plantation.
The trip spotlighted Plaquemines Parish’s position as Louisiana’s Sportsman Paradise. “Plaquemines Parish is known as the premier fishing destination in the country,” said Plaquemines Parish President Billy Nungesser.
The culinary experience was part of the Parish’s strategic marketing and communications campaign, “It’s Catching,” which focuses on the Parish’s strengths, including its unique culture and cuisine, abundant wildlife, and historic attractions, as well as its position as the premier destination for recreational and sports fishing.
“It’s Catching” launched in the spring of 2011 as part of the Louisiana Tourism Recovery Program, which is funded by the Louisiana Department of Culture, Recreation, and Tourism and BP, and refers to Plaquemines Parish as a place to “catch” rather than just “fish.” The now-ubiquitous phrase can be seen in print and broadcast advertisements across the country, on outdoor billboards, and in online social media.
“Everywhere else it’s considered fishing, but in Plaquemines Parish, it’s always catching,” said Nungesser.
A video summary of the two day tour can be seen in the media section of this website.